thelatrobe33 wrote:An interesting anecdote from the Kistler FB page yesterday:
"G.Loomis rod company thinks our KLX mark is confusingly similar to their GLX mark and will likely cause consumers to believe there is some relationship between GLX and KLX marked rods. G.Loomis believes we are intentionally trying to convince the consumer into believing that KLX is associated with Loomis. G.Loomis wants to force us to quit using our KLX mark."
I have a feeling that the KLX may have a new name soon
I am not sure what to think on this one. On one hand, I have no problem with a company trying to defend their IP. There are far too many companies who would steal off of, or create intentional ambiguity in terms of relation to another product, just to make an easy dollar. Kistler specifically mentions Loomis, and mentions that these rods are the equivalent of rods that "retail" in the three-hundred dollar range, while using a closely-patterned nomenclature in "KLX". I won't fault someone for arguing that they are trying to make a connection in people's heads, and do a little piggybacking.
However, it seems as though it might be a bit disingenuous to suggest that they are trying to fool people, or imply that these are GLX blanks, or even the same technology. They do specify a glass scrim, and NFC. They also mention nothing of any association with G. Loomis / Shimano, instead noting that they are spec'd and assembled in-house. I would think that most people familiar with GLX rods, or who know of Kistler, know better than to make that leap.
In the end, though, business is business. I don't believe there is any real obfuscation being manifested. Nonetheless, you really can't give anyone any leeway, even if the point of contention seems petty. Kistler probably should have known better.