Marketing output vs reality vs consumer receipt vs response.Tony9 wrote:It's interesting that with the amount of buzz about the Concept Z, it did not win an ICAST award over the Curado K.
Went out too hard IMHO with technology that wasn't focused enough to promote their direction and created a black hole of confusion and expectations within their target market. Again using spono'd anglers to push it in their adverts didn't do much good either... And just painting and existing frame orange and calling it a new product with only the exception of bearings exchanged to bushings doesn't do much help either.
Now to see how the product is received, used, abused and then reviewed after good use.