Introduction: Mergers and acquisitions are the way of life in the corporate world. Brands come and go, and some become part of larger conglomerates. The fishing world is no different. Recently, a rod building brand in Arkansas known for rolling their own blanks and building their own rods in Harrison, Arkansas was the target of a major player in the bass fishing world, GSM. GSM Outdoors has acquired many notable brands over the last few years including Yamamoto Baits, Bagley, Big Bite Baits, Roboworms, Dobyns Rods, Phenix Rods and more.
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