Introduction: The big bait market in California is saturated. There are so many baits that seemingly do the same thing, it's just difficult to navigate and select a bait that works. Quite often, by the time supplies have caught up with demand, the next hot bait is already yesterday's news. Yet despite the simple law of nature that big fish eat smaller fish, throwing and fishing big baits in the rest of the country and most parts of the world is still a relatively new phenomenon. This is evidenced by the onslaught of new product each and every year as new and established manufacturers try to catch the big bait wave.
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