Introduction: 13 Fishing has never been afraid of bold designs and styling when it comes to their tackle offerings. The company is preparing to introduce a new Inception Series reel at the upcoming Bassmaster Classic, and it will be the first reel in the mainstream series to make use of the company’s Concept Zero Bearings (CZB). There is simply no overlooking this new reel as it wears the same bright green finish that debuted on last year on the company’s Fate Black Gen 2 series rods.
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