Introduction: ARK Fishing International is a company that seldom rests on their laurels. Since our introduction to the company at ICAST 2017, each subsequent year they've shown us something new and exciting. One of this past year's introductions was the new Essence series of rods featuring a full lineup of three spinning and fourteen casting rods. We got our hands on some of these sticks during the early part of 2022 and here now is our look at their Search for One candidate, the ESS73MHFC casting rod.
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