Introduction: When in the tackle store shopping for your next fishing rod, what factors weigh into your decision whether to buy one rod over the other? Do you have a specific technique or species of fish in mind? Do you want something general purpose or tailored to one presentation? Do you have a specific brand in mind, or do you have a list of requirements a manufacturer must meet in order for you to consider their product? Do you care about country of origin, craftsmanship and detailing of the rods you purchase and how about the components that are used to build the rod? Maybe you have some extra cash in your pocket or want to celebrate a big moment in your life and just want to buy something cool!
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