Introduction: Within every industry there are smaller brands that look to carve out their own niche. The fishing apparel market, and especially the bass fishing segment, is a very crowded field and yet some up and coming brands are finding success by offering differentiated products. FAT BASS is relative newcomer to this space, but the company has been making waves with their products sporting unique artistic styling and support from weekend warriors and Pro Anglers, including recent B.A.S.S. Elite Series winner Takumi Ito.
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