13 Fishing Hits New Price Points with Modus Series Baitcasters

Fenwick Blends Modern Materials with Traditional Design in New Elite Series

13 Fishing Launches Completely Revamped Spinning Lineup

Strike King Continues to Refine Their Family of Baits

For the Love of Big Baits – Shimano’s Curado 200 DC

G.Loomis Addresses Light-Duty Spinning with GCX LITE

The Ever Green XV-5 is a Stealthy Shad Profiled Jerkbait Crossover

Controlling Gravity - ARK Fishing's New Family of Casting Reels

Big Bite Baits Scentsation Lures... "It Really Stinks!"

Collapse to Cast - Shimano’s ARMAJOINT Swimbait

Kistler Custom Rods' Slew of Offerings for 2023

Daiwa Overhauls the Tatula XT Value-Oriented Rod Lineup

What in the HellraiZer? Z-Man’s Unconventional Topwater Chatterbait

New from AFTCO for ICAST 2022 - Bibs, Bags, and Boardshorts

Z-Man Takes Finesse a Step Further with Micro Baits

FishLab’s First Topwater BBZ Swimbait – The Bio-Rat

Abu Garcia Refreshes Revo Spinning Lineup and Brings the Speed with a New Rocket Reel

Big Bite Bait's Stealthy Little Limit Maker

St. Croix's All Purpose Victory Series Rod

Spro Enters the Line Market with Their Finesse Braid 8x

The Search for One : ARK Fishing's Essence ESS73MHFC

Built to Brawl - Shimano's Curado BFS XG Baitcaster

The Search for One : Leviathan Rods's All Purpose Bass Breaker

The Elusive Gizzard Glide by High Powered Swimbaits

Ready to Level Up Your Finesse Braid Game? Introducing Varivas