Introduction: In today's reel and rod market there are only a small handful of brands that actually own and operate their own manufacturing operations. Big brand names like Shimano and Daiwa do, which is one of the reasons they can create, and control, such a distinct and diverse product line. Many other manufacturers are designing reels and rods and working with third party manufacturers, usually in Asia, but sometimes in the US on the rod side. These brands have the added benefit or flexibility and lower overhead costs, but also the challenge of designing a product that offers truly differentiated features and styling.
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