Introduction: The most prevalent bait category at this year's ICAST was, unsurprisingly, the urchin bait. Looking to capitalize on the fuzzy-bodied bait craze, nearly every manufacturer unveiled either a new urchin-style soft bait or a new rigging system designed to improve its presentation, hook-up ratio, or both.
Before diving into all of the urchin madness, however, let's take a look at another category that never fails to generate excitement among bass anglers, swimbaits and big baits. This year's show delivered an impressive mix of new offerings, from custom lure builders introducing injection-molded ABS versions of their most sought-after creations to make them more accessible, to innovative new designs that blur the line between traditional swimbaits and conventional lures. Let's take a look at the most notable swimbaits from this year's show.
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