Introduction: In fashion and popular trends, what's old is often new again. However, one correlation I'm not sure anyone saw coming was the popular 1960s and 1970s trend of shag rugs being reincarnated as a fishing lure - or really fishing lures. I'm convinced, somewhere in the bait-making universe, a lure designer's cat coughed up a shag rug hairball and a light bulb exploded. So while most will refer to them as urchin or fuzzy baits, I'm going with shag rug hairball. All kidding aside, it appears we are in the midst of the next big trend and the company behind this fuzzy revolution, Hideup Co., Ltd., has more than one profile to line your tackle box.
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